The Kenyan government has officially invited the public, industry players, and other stakeholders to provide feedback on its newly released draft E-Commerce Policy, aimed at fostering a robust digital trade ecosystem in the country.
Developed through collaborative consultations with key Ministries, Departments and Agencies (MDAs), private sector players, and academia, the policy marks a significant step toward a structured, inclusive, and sustainable digital economy. The initiative is aligned with constitutional mandates on public participation and reflects the government’s commitment to stakeholder-driven policymaking.
According to a notice from the State Department for Trade, the policy addresses a wide range of critical focus areas including:
- Consumer protection in digital commerce
- Strengthening legal and institutional frameworks
- Development of digital infrastructure
- Promotion of digital skills and innovation
- Empowerment of Micro, Small and Medium Enterprises (MSMEs)
- Climate-smart trade
- Bridging the digital divide
One of the policy’s key goals is to promote fair and secure e-commerce practices while equipping MSMEs to compete effectively in the digital marketplace. It also seeks to drive equitable access to technology and foster a climate of innovation that supports long-term economic sustainability.
Stakeholders are encouraged to submit their written memoranda and feedback via email to info@trade.go.ke by July 21, 2025. Additionally, a hybrid public participation forum will be held on July 23, 2025, in Nairobi to collect further input.
The draft E-Commerce Policy document is available for review on the State Department for Trade’s website: https://www.trade.go.ke
This policy forms part of Kenya’s broader strategy to modernize its trade infrastructure in line with Kenya Vision 2030 and global digital transformation trends, positioning the country as a competitive digital economy in the region and beyond.
