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Government to Spend Ksh.100 Million Annually on Influencers in Bid to Rebuild Public Trust

The government plans to spend at least Ksh.100 million annually to engage social media influencers and bloggers as part of a broader strategy aimed at rebuilding public trust and countering sustained online criticism of President William Ruto’s administration. The proposal is outlined in the Ministry of Information, Communications and the…

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Kenyan Influencers at the Forefront of Global Cultural Diplomacy

As globalization continues to reshape international interactions, Kenyan influencers and digital creators are stepping beyond mere spectatorship, actively participating in cultural exchange, technology promotion, and international diplomacy. Over the past year, several leading Kenyan personalities have traveled abroad on curated trips aimed at fostering cross-cultural understanding, showcasing Kenyan talent, and…