The Sinaloa Attorney General’s Office confirmed Saturday that US-Mexican influencer Nicole “La Nicholette” Pardo has been found alive and in good health, days after a viral video appeared to show her being abducted at gunpoint in Culiacán.
Disappearance and Viral Video
Pardo, 20, was last seen on January 20 in the Isla Musalá neighborhood of Culiacán, the capital of Sinaloa. A missing persons bulletin was circulated Friday, intensifying public concern.
Footage purportedly recorded by cameras on her Tesla Cybertruck painted lilac showed several armed men violently forcing her into a waiting car. CNN later geolocated the video to the same neighborhood where she was reported missing.
Authorities Respond
Mexican Security Secretary Omar García Harfuch said Thursday that vehicles allegedly involved in the incident were being tracked and that state authorities had immediately reported the case to the federal government.
On Saturday, the Attorney General’s Office thanked the public for its assistance in locating Pardo and confirmed she was safe.
US Government Reaction
A spokesperson for the US State Department said Friday that the Trump Administration was monitoring the situation closely.
“The Trump Administration has no greater priority than the safety and security of US citizens, and the State Department stands ready to provide all appropriate consular assistance to Americans in need abroad,” the spokesperson said.
Pardo’s Online Presence
Pardo, a dual US-Mexican national, has built a significant following online, with more than 180,000 Instagram followers and 145,000 TikTok followers, alongside a YouTube channel and OnlyFans account.
Her content often highlights her personal life, including luxury vehicle purchases and participation in local cultural events such as the Saladazo, a motorized route through rural roads and natural areas south of Culiacán.
She is also referenced in the 2022 corrido “La Muchacha del Salado” by Grupo Arriesgado, which has garnered more than 27 million views on YouTube.
Violence Against Women in Sinaloa
Pardo’s disappearance comes amid rising violence against women in Sinaloa. Official figures show the state recorded 72 femicides in 2025, the highest in seven years and more than double the 31 cases in 2024.
More broadly, Sinaloa has reported 7,000 disappearances since 1952, contributing to the 132,000 cases nationwide, according to Mexico’s national register.
Conclusion
While Pardo’s safe recovery has brought relief to her family and followers, her case underscores the broader challenges of violence and disappearances in Mexico. Authorities continue to investigate the circumstances of her reported abduction as public attention remains fixed on both her story and the wider issue of women’s safety in the region.
