Salé, Morocco – The Morocco-Spain-Portugal Business Forum on the 2030 FIFA World Cup opened on Tuesday, bringing together business leaders from the three host nations to explore opportunities, share best practices, and discuss sustainable investments tied to the tournament.
Forum Highlights
The event convened representatives from companies across sectors critical to major international sporting events, including:
- Infrastructure and transport
- Tourism and hospitality
- Logistics and supply chain management
- Innovation and digital services
Participants examined strategies to coordinate efforts for a seamless organization of the World Cup, drawing lessons from Morocco’s successful hosting of the 2025 Africa Cup of Nations. Discussions emphasized collaboration, innovation, and integrated planning to maximize the tournament’s social, economic, and regional impact.
Tournament Context
The expanded 48-team World Cup, scheduled for June–July 2030, will begin with “Centenary Celebration Matches” in Uruguay, Argentina, and Paraguay, before moving to the core host nations Spain, Portugal, and Morocco.
Morocco’s Vision
Fawzi Lekjaa, Morocco’s Minister Delegate in charge of the Budget and President of the Royal Moroccan Football Federation, underscored the forum’s importance:
“This platform unifies expertise, fosters cooperation, and creates long-term value across public and private sectors.”
Lekjaa highlighted the need for joint planning to ensure the tournament delivers lasting benefits beyond the competition itself.
Conclusion
The forum signals a strong commitment by Morocco, Spain, and Portugal to leverage the World Cup as a catalyst for regional growth. By aligning business strategies with sustainable development goals, the three nations aim to showcase not only world-class football but also a model of cross-border cooperation and economic opportunity.
