Veteran Kenyan rapper Jackson Makini, better known as Prezzo, has voiced his concern over the current state of the country’s music industry, arguing that most of today’s tracks lack depth and staying power.
Speaking during an Instagram interview on Sunday, October 5, 2025, the legendary artist — who rose to fame in the early 2000s during the Chaguo La Teeniez era — said that while new-generation artists deserve respect for their efforts, their music often lacks the substance needed to stand the test of time.
“When you are passionate about something, you give it your all. The music now, they are doing what they are doing, and I salute them — but it doesn’t have longevity,” Prezzo said. “The lifespan is very short. I don’t think we’ll be listening to today’s music in a couple of years.”
Remembering the Era of Timeless Hits
Prezzo, one of the pioneers of Kenya’s urban hip-hop scene, reflected on how his generation made an impact long before the rise of social media.
He noted that despite limited exposure platforms back then, artists of his era produced music that resonated deeply with fans and still commands respect today.
“There is no content in most of today’s music,” he remarked. “Content is what makes you last longer and creates classics.”
According to Prezzo, storytelling and meaningful lyrics defined his generation’s work — something he feels is missing in many of today’s viral songs.
The Role of Social Media and Shifting Priorities
Prezzo acknowledged that social media has revolutionized the industry, giving artists faster access to fame and audiences.
However, he cautioned that relying solely on virality without creative foundation risks making one-hit wonders rather than timeless musicians.
“Nowadays, it is easier than back in the day. We didn’t have that privilege, yet we are still here,” he said.
Industry Perspective
Prezzo’s comments echo sentiments shared by other veteran musicians who believe Kenya’s music scene has shifted focus from artistry to popularity.
While social platforms have amplified opportunities for new talent, they have also created pressure for instant hits — often at the cost of lyrical quality and long-term impact.
Still, Prezzo ended his reflection on a note of respect and encouragement for the new generation, saying:
“Nothing but love and respect to everyone.”
